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What metrics should we use to measure the success of our marketing campaigns, and how do we track them effectively? How can we leverage data
- What metrics should we use to measure the success of our marketing campaigns, and how do we track them effectively?
- How can we leverage data and analytics to personalize our marketing efforts and improve campaign performance?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
