What is P&G$$s motivation for the Advanced Seal launch?

P&G$$s motivation for the Advanced Seal launch was to innovate and improve their brands and products, more specifically their whitestrips. P&G launched the Advanced Seal whitestrips with the motivation of having better technology to make sure that the whitestrips stay in place the whole time they$$re in use, creating an overall better experience for the customer. This new innovation in the product also improved the effectiveness of the whitestrips, creating a competitive advantage.

Does the project appear economically viable? Which strategic proposal do you find most appealing? Build a four$-$year DCF model to support your recommendation.

What are the key value drivers of the Advanced Seal investment?

What recommendation would you make to Roman for P&G$$s investment in Advanced Seal?