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What is Phase 1 of the international planning process? Considering Japan, what type of research should marketers conduct during Phase 1 for this country? Japan:

What is Phase 1 of the international planning process? Considering Japan, what type of research should marketers conduct during Phase 1 for this country?

Japan: What conditions exist that could lead marketers to exclude it in this phase?Would you recommend considering it as a potential market? Why so?

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