Question
what is POSITIONING and WHY IS IT IMPORTANT when marketing a product or service? Do NOT copy and paste a definition from the book, lectures,
what is POSITIONING and WHY IS IT IMPORTANT when marketing a product or service? Do NOT copy and paste a definition from the book, lectures, or any internet source! Instead, describe the concepts IN YOUR OWN WORDS. Write in full sentences and demonstrate college-level writingwith proper spelling, grammar,punctuation, capitalization, and writing mechanics.In your response, provide an example that illustrates a specific company's positioning.
IMPORTANT: To maximize your score be sure to respond to all 3 parts of the question by providing:
- A definitionof positioning
- An explanation of why positioning is important when marketing
- At least 1 exampleof a specific company's positioning
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
