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What is positioning? The strategic process of developing a market position for a product involving collaboration between marketing, sales, and product management teams. A succinct
What is positioning?
- The strategic process of developing a market position for a product involving collaboration between marketing, sales, and product management teams.
- A succinct expression of a product's market position.
- Space in market for which a product is ideally suited.
When the sales team randomly picks the position of which to market the product
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
