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What is positioning? The strategic process of developing a market position for a product involving collaboration between marketing, sales, and product management teams. A succinct

What is positioning?

  1. The strategic process of developing a market position for a product involving collaboration between marketing, sales, and product management teams.
  2. A succinct expression of a product's market position.
  3. Space in market for which a product is ideally suited.

When the sales team randomly picks the position of which to market the product.

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