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What is product-mix? How is it related to the strategy of a company? What is an optimum product mix? Discuss its role in marketing strategy.
- What is product-mix? How is it related to the strategy of a company?
- What is an optimum product mix? Discuss its role in marketing strategy.
- Discuss the role of TQM in competition and product management.
- What is the Product Life Cycle (PLC)? How marketing strategies vary at different stages of the PLC?
- What is the product life cycle (PLC)? Explain the "marketing mix strategies" at the "maturity" stage of the PLC?
- Define Branding. Why Brands Matter? Explain.
- How does packaging help branding? Explain.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
