Question
What is sales promotion and what are its objectives? Name and describe the types of consumer promotions. Discuss the different type of trade sales promotions
What is sales promotion and what are its objectives? Name and describe the types of consumer promotions. Discuss the different type of trade sales promotions and distinguish these types of promotions from business promotions.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
