Question
What is so distinctive about services marketing that it requires a special approach, set of concepts and body of knowledge? Consider quick-service restaurants such as
What is so distinctive about services marketing that it requires a special approach, set of concepts and body of knowledge?
Consider quick-service restaurants such as KFC, McDonald's or even Gloria Jean's. Would you classify them as a good or service? Why?
Name at least four ways that customer value might be created.
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
