What is Social Marketing?

Group of answer choices

Are social strategies to alter or create behaviors?

Are social marketing strategies to alter or create behaviors?

Is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.

All of the above

Question 2

The study of groups or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the customer and society is how the field of consumer behavior is defined.

Group of answer choices

True

False

Flag question: Question 3

What is trend management?

Group of answer choices

Trend management observes specific changes or developments.

Trend management observes the general direction society is moving.

Trend management observes specific changes or developments and considers the general direction on which society is moving.

Trend management considers how marketing managers are moving.

Flag question: Question 4

Trend tracking includes the following.

Group of answer choices

Fosters innovation and shifts organizational mindsets.

Fosters innovation and shifts organizational mindsets and shifts organizational mindsets.

Fosters innovation and shifts organizational mindsets and shifts organizational mindsets to include work flow processing.

Fosters innovation and shifts organizational mindsets and shifts organizational mindsets. Also includes culture by acting as a unifying force.

Flag question: Question 5

Trend tracking fosters innovation and shifts organizational mindset and culture by acting as a unifying force so that people can understand and share common goals.

Group of answer choices

True

False