Question
What is socialvalue and how does social value differ from other types of customer value? Please briefly describe the four types of social value, providing
What is socialvalue and how does social value differ from other types of customer value? Please briefly describe the four types of social value, providing examples of each that were not used in class or in the readings.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
