What is the answer to this question with explanation

Amazon analyzes customer data, such as purchase history, browsing behavior, and customer feedback, to identify common issues and proactively address them. Also, Amazon uses data to personalize the customer experience by providing tailored product recommendations, promotions, and offers. This is an example of: O a. Business analytics O b. Supply chain management O c. Business process reengineering O d. Total quality management O e. Just-in-time delivery