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What is the average value of a loyal customer ( VLC ) in a target market segment if the average purchase price is $ 5

What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $50 per visit, the frequency of repurchase is every month, the contribution margin is 24%, and the average customer defection rate is 20%? If a continuous improvement goal is set of a 17% defection rate next year and 14% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar.

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