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What is the average value of a loyal customer ( VLC ) in a target market segment if the average purchase price is $ 5
What is the average value of a loyal customer VLC in a target market segment if the average purchase price is $ per visit, the frequency of repurchase is every month, the contribution margin is and the average customer defection rate is If a continuous improvement goal is set of a defection rate next year and two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar.
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