What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $55 per visit, the frequency of repurchase is every month, the contribution margin is 23%, and the average customer defection rate is 27% ? If a continuous improvement goal is set of a 23% defection rate next year and 18% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations, Round your answers to the nearest dollar. For defection rate =27%,VLC=5 For defection rate =23%,VLC=5 For defection rate =18%,VLC=$