What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $65 per visit, the frequency of repurchase is every month, the contribution margin is 26%, and the average customer defection rate is 28% ? If a continuous improvement goal is set of a 23% defection rate next year and 20% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar. For defection rate =28%, VLC =$ For defection rate =23%, VLC =$ For defection rate =20%,VLC=$