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What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $80 per visit, the
What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $80 per visit, the frequency of repurchase is every month, the contribution margin is 30%, and the average customer defection rate is 24%? If a continuous improvement goal is set of a 20% defection rate next year and 15% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar. For defection rate = 24%, VLC = $ For defection rate = 20%, VLC = $ For defection rate = 15%, VLC = $
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