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What is the background of the study in this case study Discord at the Daily Herald New Simulation This two - party, three - hour,

What is the background of the study in this case study "Discord at the Daily Herald New Simulation
This two-party, three-hour, multi-issue negotiation is between the co-owners of the Daily Herald newspaper over how to resolve ongoing management issues and implement structural reforms in the face of high-pressure circumstances. J. Blanton and K. Logan are the co-owners of the Daily Herald; J. Blanton previously worked in the freight-shipping industry, while K. Logan worked in the Logan family media business. The co-owners have become embroiled in conflict over the direction of the papers future. As a result of this conflict, K. Logan has terminated the papers long-time editor in chief without consulting J. Blanton. K. Logan is seeking an overall shift to a digital-only publishing model in order to expand readership and return to profitability. J. Blanton wants to maintain a more print-based, traditional newspaper model to serve the community. Underlying this management discord are strained relationship dynamics been the owners and plummeting morale among the staff. J. Blanton feels that K. Logan does not take others input seriously, and K. Logan feels that J. Blanton is resistant to change and evolution. J. Blanton and K. Logan have also just been informed of a planned staff walkout in protest of managements erratic leadership and they must now break their previous impasse on these issues to try to avert a crisis."

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