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What is the basic difference between primary and secondary data? Also, what are the advantages and disadvantages of each? explain the STP strategy Describe the
- What is the basic difference between primary and secondary data? Also, what are the advantages and disadvantages of each?
- explain the STP strategy
- Describe the four general bases that are used to segment consumer markets
- Based on ParetoPrinciple(80-20 Rule), why are VIP or VVIP customers important?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
