What is the basic question strategic management tries to answer? How does Fresh Direct use strategic management? What are the main elements of their strategy? What are external opportunities for Fresh Direct? What are external threats to Fresh Direct? Look to PESTEL Analysis Do a quick TOWS analysis and decipher (provide 2 answers for each prompt): What are external opportunities for Fresh Direct? What are external threats to Fresh Direct? Based on an analysis of Porter's Five Forces (Rivalry, New Entry, Power of Suppliers, Power of Buyers