What is the Best Way to Position?

Marketers have different views of how to position a brand. Some value structured approaches such as the competitive positioning model while others prefer unstructured approaches that rely more on stories, narratives, and other flowing depictions.Please explain the best way to position a brand: structured approach or unstructured approach.

If you choose structured approach, you must respond to a classmate who also chose the structured approach and explain why they should have used an unstructured approach.Use the text and outside sources to support your post.

If you choose the unstructured approach,you must respond to a classmate who also chose the unstructured approach and explain why they should have used a structured approach.Use the text and outside sources to support your post.