What is the business or "organizational task" environment for Delamere? Environment is the state of the industry. For example, is it highly competitive? Is it regulated? Is the market growing or declining? The textbook uses "environmental scanning" as a means to assess the business environment. This environment would affect ALL players in the industry not just the case company.

How does Delamere compete? What makes Delamere different from other wineries? What are Delamere's strengths and weaknesses in the competitive environment? What are Richardson's goals?

Why do customers buy wine from Delamare? What are the market segments? What are the order winners for these markets? Do the order winners differ by market segment? Please translate your observation to ONler Winner terms using the specific $9$ Competitive Capabilities terms from Chapter $1$ in the textbook and$/$or Garvin's quality dimensions.

Discuss each of the $3$ alternatives available for Richardson. What competitive capabilities does each option bring to Delamere? What are the operational implications of each option?

What should Richardson consider when making his decision? What criteria should he use to decide between the three alternatives? Recommend only $1$ of the $3$ alternatives.

Note: After case submission, you will have the opportunity as an individual to review another group's case analysis $($randomly assigned$)$ and provide comments due the following week. Detail instructions for peer case review will be posted next week.