What is the central message of the video "Nature of Marketing"? The essence of Marketing is mastering the flow of products from suppliers to consumers. Like Walmart, if you figure out how to, you are a better marketer. Better marketing boils down to building a better product. The essence of marketing is having better employees, because ultimately, they are the one serving the customers. Like a true artist, great marketers are born. Marketing does not start from a factory, or with a product, it starts with the consumer