Question
What is the CLTV? Margin = $100 per year, Retention Rate = 70% and Discount Rate = 10% per year. If you expect to retain
What is the CLTV? Margin = $100 per year, Retention Rate = 70% and Discount Rate = 10% per year.
If you expect to retain a customer for 2 years, what is the CLTV if Margin = $100 per year and Discount Rate = 10% per year?
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Step: 1
Answer To calculate the Customer Lifetime Value CLTV ...
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Intermediate Financial Management
Authors: Brigham, Daves
10th Edition
978-1439051764, 1111783659, 9780324594690, 1439051763, 9781111783655, 324594690, 978-1111021573
