What is the comparison between Colin Kaepernick and Tim Tebow within a sports marketing setting. As role models what is a good fit for their sport personalities in terms of sponsoring or endorsing a sport product, service, and extension. Describe and explain the various sponsorships of these two athletes? Also which one would you deem to be a good role model, and which one would you deem a poor role model. What type of endorsements have they had over the years? Compare and contrast both athletes including background, behavior, endorsement deals and any other pertinent information you can provide? Explain why each athlete is in the category of good or poor role model, and then evaluate the ethicality of using these individuals as role models in terms of deceptiveness, trustworthiness, and integrity? Provide references and sources?