[Solved] What is the concept of the book Marketing

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What is the concept of the book Marketing Strategy-Based on First Principles and Data Analytics? what challenges faced digital marketers in 2019? what are elements

What is the concept of the book "Marketing Strategy-Based on First Principles and Data Analytics"?
what challenges faced digital marketers in 2019?
what are elements of business plan? please also send me full sample document

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Essentials of Marketing

Authors: William D. Perreault, Joseph P. Cannon

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ISBN: 78028884, 978-0078028885

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