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What is the core essence or the promise of the Tesla Brand that has made it credible enough to have several orders on its books
- What is the core essence or the promise of the Tesla Brand that has made it credible enough to have several orders on its books for its Zero emission trucks?
- Describe Tesla's core customer promise?
- Positioning statement for Tesla Trucks, including target customer and market segment, and what makes Tesla's semi truck offer unique, supported by a reason to believe
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
