what is the current market value of Expedia if bookings holding was trying to acquire them. Develop a preliminary minimum and maximum purchase price range for the target..dentify an initial offer price, the composition (i.e., cash, stock, debt, or some combination) of the offer price, and why you believe this price is appropriate to meet the primary needs of both target and acquirer shareholders. The appropriateness of the offer price should reflect your preliminary thinking about the deal structure. Base it of Market Value: Determine the current market value of Expedia based on its stock price and outstanding shares and financial analysis.