Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

What is the customer lifetime value of customer Emma Stone for the first three years of the customer relationship? Initial acquisition cost $700 n =

What is the customer lifetime value of customer Emma Stone for the first three years of the customer relationship?

Initial acquisition cost

$700

n = number of years retained

3

r = retention rate for each of the n years retained

0.8

Cost of capital

0.1

M1 Margin from customer in year 1

$500

M2 Margin from customer in year 2

$600

M3 Margin from customer in year 3

$650

c1 cost

$120

c2 cost

$100

c3 cost

$100

Question content area bottom

Part 1

A.

$940.49

B.

$240.49

C.

$1,380.00

D.

$2,080.00

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Management Accounting Information for Decision-Making and Strategy Execution

Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young

6th Edition

137024975, 978-0137024971

More Books

Students also viewed these Accounting questions

Question

1. Too understand personal motivation.

Answered: 1 week ago