What is the difference between personalization and customization, as applied to e$-$commerce technologies?

Question $3$ options:

Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.

Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences

Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.

Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.

There is no difference. Both terms refer to changing a product or communication for the consumer