Question
What is the difference between 'satisfying customer wants and needs' and 'creating, communicating and delivering value for customers'? Provide three examples of how consumers (or
What is the difference between 'satisfying customer wants and needs' and 'creating, communicating and delivering value for customers'?
Provide three examples of how consumers (or customers) co-create value. Does this concept hold for all purchase situations?
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Entrepreneurship Successfully Launching New Ventures
Authors: Bruce R. Barringer, R. Duane Ireland
5th edition
133797198, 978-0133797190
