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What is the difficulty of measuring consumer behavior in a digital environment compared to during the mass media era? What are the implications of multi
- What is the difficulty of measuring consumer behavior in a digital environment compared to during the mass media era?
- What are the implications of multi device use and multitasking on marketing communication?
- Take the perspective of a marketer, which media channel is more effective to reach a customer like you? Why?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
