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What is the expected weekly profit at each store? EXHIBIT 1: TIME FOR PLACING ORDERS AND DELIVERY TIME Category Order by Delivery Time Specialty Buns

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What is the expected weekly profit at each store? EXHIBIT 1: TIME FOR PLACING ORDERS AND DELIVERY TIME Category Order by Delivery Time Specialty Buns Sliced Loaf Bread 9:30 pm on first day First delivery on third day Specialty Cakes Large Cakes 4:00 pm on first day 9:30 pm on first day Second delivery on second day Third delivery on second day Source: Mui Chiu, district manager, Arome Bakery, interview by author, Hong Kong, 25 May 2012. EXHIBIT 2: JUNE 2012 SALES VOLUME FOR SPECIALTY BUNS FOR ABERDEEN STORE AND JORDAN MTR STORE** June 1 2 3 4 6 7 8 9 Day of Week Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday 10 11 12 13 14 15 16 17 Aberdeen Store 966 1,047 927 952 1,033 1,315 1.219 1,232 1,399 1.216 1,216 1,388 1.230 1,250 1,145 1.213 1,034 1.083 1,222 1,118 1,292 1,128 1,044 1,007 901 1,107 1,140 1.231 1.272 1,052 Jordan MTR Store 2,542 3,010 1,626 1,677 2,754 3,900 3,480 3,569 4,198 2.283 2.238 4,029 3,406 3,561 3,193 3,489 1,870 1,967 3,390 3,094 3,360 3,109 2,912 1,938 1,571 3,046 3,206 3,554 3.808 2,992 18 19 20 21 27 28 29 30 EXHIBIT 3: AVERAGE SELLING PRICE AND AVERAGE PRODUCT COST** Average Selling Price Average Out-of-Factory Cost Specialty Buns HKD 7.80 HKD 3.12 ** Disguised data What is the expected weekly profit at each store? EXHIBIT 1: TIME FOR PLACING ORDERS AND DELIVERY TIME Category Order by Delivery Time Specialty Buns Sliced Loaf Bread 9:30 pm on first day First delivery on third day Specialty Cakes Large Cakes 4:00 pm on first day 9:30 pm on first day Second delivery on second day Third delivery on second day Source: Mui Chiu, district manager, Arome Bakery, interview by author, Hong Kong, 25 May 2012. EXHIBIT 2: JUNE 2012 SALES VOLUME FOR SPECIALTY BUNS FOR ABERDEEN STORE AND JORDAN MTR STORE** June 1 2 3 4 6 7 8 9 Day of Week Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday 10 11 12 13 14 15 16 17 Aberdeen Store 966 1,047 927 952 1,033 1,315 1.219 1,232 1,399 1.216 1,216 1,388 1.230 1,250 1,145 1.213 1,034 1.083 1,222 1,118 1,292 1,128 1,044 1,007 901 1,107 1,140 1.231 1.272 1,052 Jordan MTR Store 2,542 3,010 1,626 1,677 2,754 3,900 3,480 3,569 4,198 2.283 2.238 4,029 3,406 3,561 3,193 3,489 1,870 1,967 3,390 3,094 3,360 3,109 2,912 1,938 1,571 3,046 3,206 3,554 3.808 2,992 18 19 20 21 27 28 29 30 EXHIBIT 3: AVERAGE SELLING PRICE AND AVERAGE PRODUCT COST** Average Selling Price Average Out-of-Factory Cost Specialty Buns HKD 7.80 HKD 3.12 ** Disguised data

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