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What is the impact, if any, of CRM on customer retention and loyalty to brands? Why is e-CRM important in the present day? How can
- What is the impact, if any, of CRM on customer retention and loyalty to brands?
- Why is e-CRM important in the present day?
- How can you explain customer gap under customer orientated marketing strategy
*** References please ..........
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
