Question
what is the importance of the saying: Most international marketing mistakes can be attributed to the failure of corporations to understand the culture of countries
what is the importance of the saying: "Most international marketing mistakes can be attributed to the failure of corporations to understand the culture of countries that they target for 'marketing opportunities'."
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
