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What is the integrated marketing mix? Explain how they target customer and why they position in the target market. Discuss with your examples the developing
- What is the integrated marketing mix? Explain how they target customer and why they position in the target market.
- Discuss with your examples the developing strategies marketers use forgrowth and downsizing.
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Essentials of Contemporary Management
Authors: Gareth Jones, Jennifer George
5th edition
978-0077762469, 77762460, 978-0078029349, 78029341, 978-007743947
