What is the main disadvantage of measuring qualitative data? In your answer, also explain why quantitative research is most often applied in the behavioral sciences.

Your Answer:

Quantitative data uses objective measurements, such as number and measurements, as in, "There are six chimps in the enclosure." Qualitative research provides subjective measurements, such as narratives and observations, as in, "The six chimps were entranced by the toys in the enclosure." Qualitative data is more likely to be collected in a natural environment where researchers have less control over what is happening.