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What is the main industry in which Amazon competes? What business-level strategy does Amazon seem to be pursuing in this industry? Why? What corporate-level strategies

  • What is the main industry in which Amazon competes?
  • What business-level strategy does Amazon seem to be pursuing in this industry? Why?
  • What corporate-level strategies is Amazon pursuing? Why?
  • Have there been any major changes in Amazon's strategy recently? Why?

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