What is the main way marketers create a desire for their product?

Showcase the unique features and extras their product has

Offer deep price discounts over close competitors

Post large visual ads and displays in stores

Ask early adopters to create positive word of mouth

2.What change in the internet stimulated the creation of social media channels?

Web 2.0

WWW 10

W3C

WCAG

3.What is the best way to describe a product in marketing copy?

Describe it using no less than a full page of details

Use words that are long and sound intelligent

Describe it with several one-word descriptions

Use a lot of sentences in order to give the most thorough description

4.Which of the following should be done with mobile and traditional marketing campaigns?

• Merge them seamlessly
• All answers are correct
• Separate them entirely
• Create unique tools for each

5.Which of the following is NOT a major category of economic driver?

• Cost
• Ease
• Quality
• Importance

Which behavior is an example of a cultural difference between the United States and a foreign country?

• Consumers in some Latin American countries still take an afternoon nap or siesta while Americans do not
• Shaking hands in the United States versus bowing in Japan
• Using a knife and fork in the United States versus using chopsticks in China.
• All of these are correct.
• Speaking English in the United States versus speaking Spanish in Costa Rica

7.Which of the following refers to generally held beliefs that closely connect to culture about what is acceptable and desirable?

Opinions

Values

Purchase decisions

Social norms

Cultural influence

8.What is long-term involvement, enhanced knowledge, and experience about a specific product category known as?

Personal Selling

Product Experience

Enduring Involvement

Informative Influence

Brand Preference

9.Characteristics typically included in a market profile include:

• Demographics
• Psychographics
• All answers are correct
• Geographic factors

10.Spending a lot of time focusing on one demographic -

Doesn't guarantee any business

None of these are correct

Runs the risk that time was wasted on the wrong group

Doesn't make any difference

11.'What-If' scenarios would be best researched through which role of marketing research?

Predictive

Investigative

Diagnostic

Descriptive

Role Playing

12.Market research:

• is not worth the effort
• is done only in the initial marketing plan and not done again
• is optional
• involves only test marketing
• involves test marketing and statistical data

13.Observations are:

• is not a marketing control
• are never done because it makes people nervous
• are the same as experiments
• done at home in a natural habitat
• are done in a lab setting

14.Which one of the following is not a type of test marketing?

• Beta-testing
• Regional launch
• National ad campaign
• Direct marketing target launch

15.Which one of the following does NOT engage in marketing research?

• Governments
• Businesses
• Non-profit organizations
• Consumers