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What is the major drawback of using a focus group for collecting research data on customers' purchase motives? A. Focus groups are poor at ascertaining
What is the major drawback of using a focus group for collecting research data on customers' purchase motives?
A. Focus groups are poor at ascertaining psychological motives.
B. This research format is invalid.
C. The cost is excessive compared with quantitative research.
D. The moderator must be relied on to stimulate a reasonable discussion.
E. The data may not be reliable because of the small sample size.
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