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What is the market potential if the average annual revenue per customer is $600(12$50)? Fill in the TA and SOM. -TAM:? (Hint: TAM is the
What is the market potential if the average annual revenue per customer is $600(12$50)? Fill in the TA and SOM. -TAM:? (Hint: TAM is the upper bound of revenue, i.e. 100% penetration.) SAM: \$78B (130 million \$600) -SOM:?(Hint: How many customers does Virgin hope to acquire in the first year?)
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