L.L.Bean is reaching into alternative promotions, including outfi tting Weather Channel meteorologists around the United States and
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L.L.Bean is reaching into “alternative” promotions, including outfi tting Weather Channel meteorologists around the United States and emblazoning its name on the tarp used by the Red Sox baseball team to protect the fi eld during rain delays. What other kinds of promotional activities do you think would suit the company’s outdoors image?
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Related Book For
Foundations Of Business
ISBN: 9781111580155
3rd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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