Question
What is the market potential if the average annual revenue per customer is $600 (12 x $50*)? Fill in the TA and SOM. TAM:? (Hint:
What is the market potential if the average annual revenue per customer is $600 (12 x $50*)?
Fill in the TA and SOM.
TAM:? (Hint: TAM is the upper bound of revenue, i.e. 100% penetration.)
SAM: $78B (130 million $600)
SOM:?(Hint: How many customers does Virgin hope to acquire in the first year?)
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Applied International Finance I Managing Foreign Exchange Risk
Authors: Thomas O'Brien
2nd Edition
1947441280,1947441299
