. What is the marketing concept? . How does customer orientation play a part in the marketing concept? . What is the role of company commitment in the marketing concept? . What role do company goals play in the marketing concept? 1. How do the global and economic activities that our world faces impact marketing activities? 2. Explain three ways in which marketing benefits society. 3. How would our country be affected by the absence of marketing? 4. How would you personally be affected by the absence of marketing