Question
What is the marketing mix? How does conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis help a firm to develop its strategic plan? Have
What is the marketing mix? How does conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis help a firm to develop its strategic plan? Have you recently spotted strategic brand placement in television shows, movies, or stores? Do you think the promotion was well-targeted? Why, or why not?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
