What is the marketing term for the connection between benefits and cost required to gain those benefits?

Question options:

a) Customer value

b) Customer price

c) Customer satisfaction

d) Customer relationships

What is the marketing term for the assessment of a good in terms of whether it has met their anticipations?

Question options:

a) Customer value

b) Customer price

c) Customer satisfaction

d) Customer relationships

If a company's competitive advantage is based on government subsidies, efficient labor, and no-frills services, what type of competitive advantage is this?

Question options:

a) Product/services differentiation competitive advantage

b) Cost competitive advantage

c) Niche competitive advantage

d) Situational competitive advantage

If a company's competitive advantage is based on reliability and exceptional service, what type of competitive advantage is this?

Question options:

a) Product/services differentiation competitive advantage

b) Cost competitive advantage

c) Niche competitive advantage

d) Situational competitive advantage

A small company's executives decided to target one segment of the market with strong growth ability. What type of competitive advantage is this?

Question options:

a) Product/services differentiation competitive advantage

b) Cost competitive advantage

c) Niche competitive advantage

d) Situational competitive advantage

When taking the question, it would appear as:

What component of marketing goals is different

from SMART goals?

Question options:

a) Realistic

b) Advantageous

c) Measurable,

d) Timely