1. What is the nature of hypothesis testing? Describe the differences between null and alternative hypotheses. Cite examples of at least two types of hypothesis tests. What is the value of hypothesis testing?
2. Why does research data need to be organized before it can be analyzed? What is the value of data editing (data cleaning) in marketing research? Explain.
3. What is the difference between intentional and unintentional fieldworker errors? Provide an example of each type of error. How does each type of error affect the research outcome?
4. What are the components of summarization, generalization, differences, and relationship analysis? Provide an example of each.