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What is the primary focus of marketing-level strategies? What critical issues do they focus on? What are the various sources of synergy for a firm?

What is the primary focus of marketing-level strategies? What critical issues do they focus on?
What are the various sources of synergy for a firm?
Discuss the appropriate conditions for a low-cost defender strategy
Explain the significance of critical success factors.
What are the major issues to be considered while designing marketing databases?

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