What is the product concept?

The idea that consumers will favor products that offer the most quality, performance, and features

The idea that consumers will favor products that are available and highly affordable

A philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired sisfactions better than competitors do

The idea that consumers will not buy enough of the firm's products unless the firm undertakes a large$-$scale selling and promotion effort

IDON'T KNOWYET