• What is the purpose and scope of accounting in this organisation .
• a critical evaluation of the accounting function in informing decision making and meeting stakeholder and societal needs and expectations in this organisation
• the main branches of accounting and job skillsets and competencies accounting systems and the role of technology in modern-day accounting
• issues of ethics, regulation and compliance and the extent to which they are constraints or threats to this organisation

Organisation A larze accountancy firm that undertakes extensive business consultancy work for their client base. They have a centrat London head office and regional offices in the UK in Birmingham and Southampton. Last year, the group turnover was 200 m with 25 per cent deriving from non-UK markets, principally in Southeast Asia. They have a small reeional office in Singapore. The firm also has a policy of taking on smaller niche clients, where they feel there is potential for fast growth. Role You have recently ioined the firm as a Graduate Trainee attached to their UK SME (Small and Medium Enterprises) Unit. offering accountancy and financial services to businesses that typically have a turnover ranging from 0.5m to /5m. As part of your ongoing training, you have been asked to undertake some activities. Your supervisor, one of the firm's Kev Account Managers. has asked you to prepare a blog that will be used to market and promote its accounting services to new and existing clients. The working title you have been given for the blog is 'The role of accounting in an oreanisation'. The blog must be presented as an online blog in an engaging and practical way. covering relevant academic theory. making use of, for example, headings, images and illustrations. Your blog should include the following. but is not limited to