What is the purpose of marketing research? Be brief. (3 marks) QUESTION 2 The two constraints on any research project are time and money. Explain using examples. (4 marks) For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac), Suve Ans QUESTION 3 4 points What are the 3 Steps in the research process? (Hint: these could be expressed as the three questions that guide the research process) (4 marks) For the toolbar, press ALT+F10 (PC or ALTFNF1 (Mac Save QUESTION 4 4 points Why might observational research be preferred to other techniques for a retailer trying to understand a recent change in shopper buying patterns. Briefly explain both the advantages and disadvantages of this approach for marketers. (4 marks) For the toolbar, press ALT F10 (PC) OR ALTEN+FTO (Mac)